What premium actually means
It is not the artwork. It is weight, closure, fitment and finish consistency — the physical things a customer registers before they read a word.
That is also why a premium set is the hardest thing to source in pieces: the box, the insert, the ribbon, the card and the bag all have to agree on colour and feel.
Lead times and seasonality
Gifting is a deadline business. Christmas orders need sampling finished by late summer to be safe; Ramadan orders move with the lunar calendar and therefore shift earlier every year. If you are planning a seasonal launch, start the conversation early rather than optimising the price at the last minute.